Chandigarh, April 09, 2015 (News Team): Gagan a heritage brand of Bunge India Pvt. Ltd. which is synonymous with taste and celebration. One of the largest selling Vanaspati brands in India, launched its new range of edible oil here today in Chandigarh.
Commenting on Gagan's Edible Oil category, Dinesh Agrawal, Business Head, B2C Foods, Bunge India said, that starting with the thought of "Jahan Gagan, Wahan Jashan" Gagan is known to be at the heart of every celebration and keeping up with this ideology we have wide range of Gagan Cooking Oils. The philosophy of the brand reflects celebration of every small moment in life. In India, no celebration is complete without good food and Gagan stands for this great taste of celebration. We have six different variants in the edible oil category to provide a suitable base for every kind of cuisine. With its "Activ 4 Benefits" in each of the 6 variants, Gagan Cooking Oils indeed live up to its brand messaging tagline "Khao Gagan, Raho Magan" by adding flavor to a range of cuisines making them tastier and healthier.
Dinesh Agrawal, added that Gagan Vanaspati was revamped last year with attractive new packaging. Gagan Vanaspati is fortified with Vitamin A and D and contains zero cholesterol. The brand Gagan which has always stood for good food and celebration has re-launched itself in the edible oil category with six variants. In addition to Kachi Ghani Mustard Oil, there are 5 more variants namely Soyabean, Cottonseed, Sunflower, Rice Bran and Groundnut.
The key highlight of Gagan Edible Oils is its "Activ 4 Benefits" which are a storehouse of nutrition and nourishment. The recently designed logo and packaging labels of Gagan give a fresh and innovative look to the product yet retaining the traditional ethos of the brand Gagan. Gagan Edible Oils apart from adding flavour to food also provides various nutritional benefits as each variant contains its own "Active 4 Benefits" such as Vitamin A and D, Antioxidants, MUFA etc.
Gagan Edible Oils will be initially available to consumers across North India in six different variants. The products come with informative packaging and will be available in 4 different formats food grade plastic Pouches, Bottles, Jars as well as Tins.
On this occasion Chef Dev Raj also demonstrated an extensive range of dishes using each variant of Gagan Edible Oils making this occasion a true celebration of the taste buds.