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New Delhi, January 09, 2015 (Online News India): Haier, one of the largest Home Appliances and Consumer Electronics brands worldwide has once again been ranked as the Number One Global Major Appliances Brand with 10.2% retail volume market share in 2014 according to the latest data released by Euro monitor International, the world's leading independent provider of business intelligence on industries, countries, companies, and consumers.

This is the sixth consecutive year that Haier has been rated as the topmost Euro monitor Global Major Appliances Brands and the first time that Haier’s global retail sales has reached double digits, extending the global brand market share to 10.2 %. Haier also tops Euromonitor International's ranking in three product categories including Refrigeration Appliances, Home Laundry Appliances and Electrical Wine Cooler/Chiller.

2014 has been the year of transformation in the world’s home appliances market with major markets like Europe, America and Japanese facing unexpected changes. Global household appliances sales have experienced continuous decreasing and negative growth. Conversely, the research data from Euromonitor International has shown that Haier’s global retail sales have maintained a continuous increase since Haier topped the Euro-monitor Global Major Appliances Brands for the first time in 2009.

Commenting on the achievement, Eric Braganza, President, Haier India said, “It is a moment of great pride for Haier globally to be recognised as the Number One Global Major Appliances Brand by Euromonitor in 2014 for the sixth consecutive year. This is also a testimony of all the conscious efforts taken by the brand in its journey to understand the evolving customer lifestyles and then carefully designing solutions that not only complement them but help them in leading the change, inspiring lives around them.”

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