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Toru Kishimoto, Vice President, Isuzu Motors India launching ISUZU MU 7 for Punjab market after dealership opening today in Ludhiana
Toru Kishimoto, Vice President, Isuzu Motors India launching ISUZU MU 7 for Punjab market after dealership opening today in Ludhiana

Ludhiana, February 18, 2015 (Rajinder Ahuja): Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors, Japan, one of the world’s largest commercial vehicle manufacturers and a leader in pick-up trucks today inaugurated a new dealership in Ludhiana “Krishna Isuzu”, marking its entry into Punjab. The dealership opening witnessed the culmination of the two day ‘Max Run Challenge’ drive which was flagged off in Jaipur yesterday, covering a distance of over 665 kms via Chandigarh consuming 28.45 ltrs fuel. 3 Isuzu D-Max variants drove across various road conditions and has achieved a remarkable mileage of 23.39kmpl, proving its fuel-efficiency in the real-time scenario. Renowned auto expert and commentator H Kishie Singh travelled whole distance with the team to audit and validate the drive. The new dealership Krishna Isuzu is conveniently located at Dhandari Khurd, GT Road, Ludhiana to offer best-in-class sales and service support for Isuzu customers.

Commenting on the occasion, Toru Kishimoto, Vice President, Isuzu Motors India, said, “We are rapidly expanding our network in North India. Punjab with its industrious culture has always been an enterprising state adopting the best in technology. It is one the key growth markets for Isuzu in India and has encouraged us to enter this market as part of our initial expansion drive. We have strong products that cater to the demanding requirements of our customers. The Max Run Challenge that culminated here today is testimony to the proven ability of our D-Max range of pick-ups. The MU-7 will be well received by Punjabis who appreciate Technology, Reliability and Durability, the characteristics of a true-blooded SUV.”

Sachit Passi, Managing Partner, Krishna Isuzu said, “We are pleased to be associated with Isuzu Motors, the world’s leading manufacturer of commercial and passenger vehicles. With this dealership we plan to bring the best of Isuzu’s world-renowned pickup trucks and sports utility vehicles to this part of the country. We will continue to offer the best sales and service support to all our customers with Isuzu.”

The Isuzu D-Max has been winning several awards globally and has begun the trend in India. The Isuzu D-MAX was recently awarded the prestigious “Apollo-CV” awards as the ‘Pick-up of the year’. The award winning Isuzu's D-Max has a heavy-duty chassis, a large cargo bed to "accommodate the bulkiest of loads" and its body structure is made from high-tensile steel. It sports a bold and aggressive look on the outside and sophisticated, passenger-vehicle like interiors, making it a pride for the owner.

A completely new concept in India, the new D-MAX Space Cab’s unique feature is its extended cabin space of 1.5 feet behind the drivers’ seat, which can store valuable/ fragile goods. It offers significant features like Power steering, Power windows, Centralized door lock, AC with heater etc., making it ideal for commercial use in industries like Agriculture, Retail, Dairy, Engineering, Manufacturing and Small businesses.

The MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors.

The MU-7 BSIII is priced from Rs.21.46 lakhs onwards (ex-showroom, Punjab) and the D-MAX range is priced from Rs.6.44 lakh onwards (ex-showroom, Punjab).

Isuzu has plans to open 60 outlets across India by end of 2015-16. Isuzu currently has dealerships at Delhi, Noida, Jaipur, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati, Cochin, Calicut, Ahmedabad, Rajkot and Ludhiana. The company will be inaugurating 2 new dealer outlets this month in Lucknow and Gurgaon.

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