Mumbai, May 07, 2015 (News Team): Max Kids Festival was launched with a never-before celebrity mom and kid fashion show where television presenter Mandira Bedi, model turned actor Aditi Govitrikar and actor turned television show host Tara Sharma went through a complete role reversal, they were seen walking the ramp with their kids showcasing the latest Max Summer collection at the Infinity Mall, Malad, Mumbai.
Max kids festival is a Pan India initiative by Max targeting mom and kids. Fun games and exciting gifts made it a pulsating summer event for the entire family.
The Fashion show where mom and kids walked the ramp draping in the latest summer collection portrayed in a hip avatar reemphasizing the fact that mothers can be fashionable too. All three celebrities walked down the ramp in the Western and ethnic wear of Max along with their kids showcasing the latest trends this summer.
Commenting on the occasion Jiten Mahendra, AVP Marketing, Max said, “Max Kids Festival is an initiative to offer ‘fun-filled’ shopping experience for mothers and kids reinforcing Max as a perfect fashion destination for the entire family.”
The Bollywood celebs also sashayed down the ramp along with some underprivileged children who wore some of the latest kid wear collections from Max.
Aditi Govitrikar said, “The Max clothing, especially the summer collection is just right for this season as they are comfortable, stylish and just perfect for me and my kids.”
Max’s summer collection overwhelmingly addresses the desire for self-expression, balance and the need to re-energise, thereby complimenting every aspect of a fashionista’s pulsating lifestyle, latest collections and the season’s hottest trends across clothing, accessories and footwear.
“Max clothing has a great variety of fun and summery clothing for the entire family this season. My son and me had a great fun walking the ramp in Max clothes,” said Mandira Bedi.
Sizzling all summer long, the Max summer collection also includes delicate floral, tribal and tropical prints inspired by a range of cultures, which sets the trend for women’s Western and ethnic wear.
The summer collection for women is all about subtle floral, tribal, tropical prints and motifs inspired by a range of ethnicity, which spell elan this season with women’s western and ethnic wear.
“I exclusively love the Max clothing summer range. It’s comfortable, fun and cool. We as a family often wears it as it’s as great wear for kids, dads and moms too,” said Tara Sharma.