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Sonakshi Sinha
Sonakshi Sinha

Mumbai, February 19, 2015 (News Team): FGX International, a leading eyewear designer and marketer, marks its foray into India with the launch of Foster Grant Signature, the company’s iconic 85 year old brand. Taking forward the Brand’s storied history of working with iconic Hollywood stars, FGX International associated with one of India’s leading Bollywood stars, Sonakshi Sinha to be the face of the brand in India.

The Foster Grant Signature collection will include both sunglasses as well as optical frames. Discerning consumers will enjoy superior styling, performance grade eyewear from Foster Grant Signature, with its wondrous heritage and rich history for which the brand is known. Foster Grant Signature celebrates classic and timeless design meshed with modern trends to give consumers the opportunity to express themselves. All the collections meet the highest quality standards, and sunglasses provide 100% UVA/UVB sun protection.

Commenting on FGX International’s entry in the Indian eyewear market, Matthew Panucci, Executive Vice President of International Markets, FGX International said, “We have assessed the unique needs of the Indian consumer and the fit with our brands. We are thrilled to be expanding into India in order to help meet the vast opportunity in the sunglasses category and to satisfy consumers’ growing desire for contemporary sunglasses and optical frames. This is an exciting milestone for FGX International and we are committed to partnering with the Indian trade to drive category growth and increase consumer acceptance and usage of sunglasses.”

“I am honored to be working with a brand with such a strong legacy,” said Sonakshi Sinha. “There’s a rich history behind Foster Grant and I’m happy to be an integral part of the team as they begin their exciting journey in India. The Foster Grant Signature collection embodies today's lifestyle, where eyewear is no longer just a necessity, but an expression of a person's personality and will soon gain favour as an important, stylish and chic accessory.”

She adds, “The ‘Who’s that behind those Foster Grants?’ tagline is such a recognizable piece of pop culture and I look forward to giving it shape in India in partnership with the Foster Grant team here.”

In India, the Foster Grant Signature collection will be available through opticians, optical retail chains and departmental stores, and will be supported with an advertising campaign featuring their brand ambassador Sonakshi Sinha to reach out and engage with the style conscious clientele in India.

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