Chandigarh, May 11, 2015 (News Team): Friendships can be tricky, especially for teens who are growing up with friends of different personalities. While some friends are demanding, irritating and at times harmlessly wicked, there are others who are eager to help and extend a helping hand. And although helping out friends is a good thing, being taken advantage of isn't a great feeling. Turning the tables on the harmlessly wicked, yet again and inspiring moments of clarity and ingenuity, Sprite's new campaign aims to take forward the brand's "Clear Hai" message to the teenagers, leading them onto the path of spontaneity and fresh thinking.
Talking on the launch of the new integrated marketing campaign, Debabrata Mukherjee, Vice President, Marketing and Commercial, Coca-Cola India, said that brand Sprite enjoys a great connect with the young consumers in India and is the preferred sparkling brand in the clear lime segment. Teenagers and youngsters of the new India love the brand because it resonates with their personality of being straight-forward, spontaneous and creative.
Commenting on the campaign, Ajay Gahlaut, Executive Creative Director, Ogilvy Delhi said that over the years Sprite has become synonymous with smart thinking. Clarity of thought combined with a bit of ingenuity has forever bailed out the Sprite protagonist from a tight situation. After making him go through many a hoop, this year we decided to keep him two steps ahead. Not just smart thinking, but thinking ahead.