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Mumbai, February 25, 2015 (Rajinder Ahuja): Eros International Media Ltd (“Eros”), a leading global company in the Indian film entertainment industry announced today that its on-demand entertainment portal ErosNow has now added popular SET and SAB TV shows to its catalogue of content. With this announcement, content from SET and SAB will be available to members with no extra subscription costs.

This partnership allows ErosNow to showcase SET and SAB’s premier television content of top rated serials and soaps. Most of the shows are currently on-air, thus archived content will be made available on the platform as well. Digital platforms primarily serve as an opportunity for audiences to catch-up on their favourite shows and addition of content from MSM will give audiences a wider portfolio of content on ErosNow. Popular shows like CID, Taarak Mehat Ka Ooltah Chasmah and Balveer will be made available to subscribers, making ErosNow a one stop destination for viewing quality Indian content online.

Rishika Lulla Singh, CEO, ErosNow said, “We are very excited to have partnered with one of India’s leading entertainment player Sony for providing premium television content on ErosNow platform. This strengthens our library with prime television programming from Sony and SAB TV and helps deliver our subscribers with wide range of soaps, serials and reality shows. With this, we are offering extensive content from four leading entertainment channels and are confident this content will be enjoyed worldwide on ErosNow.”

Uday Sodhi, EVP and Head, Digital Business, Multi Screen Media said, “We’re always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it’s important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit.”

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