Ludhiana, August 12, 2015 (Neel Kamal Sonu): Coca-Cola India, the country’s leading beverage company has entered into an endorsement agreement with Punjabi superstar Diljit Dosanjh, for its flagship brand Coca-Cola. Coca-Cola and Diljit Dosanjh – Punjab’s much loved superstar are both much adored in Punjab.
Speaking about the association with Diljit Dosanjh, Debabrata Mukherjee, VP – Marketing and Commercial, Coca-Cola India and South West Asia said, “We are extremely pleased to have Diljit Dosanjh as the face of Coca-Cola in Punjab. His appeal cuts across age groups and socio economic strata, just like Coca-Cola and his personality reflects the brand’s core values of optimism, joy and happiness. We are excited by the prospects that lie ahead for the brand and our partnership with Diljit.”
Speaking about being signed on as the Coca-Cola Happiness Ambassador in Punjab, Diljit Dosanjh said, “Being an artiste and an entertainer, I feel fortunate to have a platform that allows me to spread joy and bring a smile on the face of my fans. And now, my association with an undisputable icon of happiness, brand Coca-Cola will amplify this effort, making for a perfect happiness recipe with a Punjabi tadka. I am really excited and look forward to a great association with Coca-Cola.”
The brand will kick start its association with the Punjabi Prince through the Independence day special episode of Coke Studio Season 4 which will be going on air on 14th August, 2015. An experiment in fusion music, Coke Studio @MTV is owned by a community of millions of music lovers and to keep the legacy alive of always experimenting with fresh sounds. Based on this premise, the special episode will see the collaboration of Diljit Dosanjh with the legendary singer, Gurdas Mann for the track, ‘Ki Banu Duniya Da’.
Diljit joins Bollywood stars Deepika Padukone, Farhan Akhtar, Alia Bhatt and Siddharth Malhotra, who continue to be Coca-Cola’s national brand ambassadors. As an ambassador of Coca-Cola in Punjab, Diljit Dosanjh will be associated with a range of consumer activation and marketing programs for the brand, helping build brand love and enrich the brand experience.