Ludhiana, April 06, 2015 (Neel Kamal Sonu): Pavilion further strengthened its brand mix with the launch of PVR bluO, the retail entertainment arm of the PVR Group. With the opening of the 16 lane bowling alley at Pavilion, the mall has raised the bar for entertainment in Ludhiana. Spread across 35,000 sq. ft., bluO reiterates its stance as India’s biggest bowling chain nationally.
Located at the 5th floor of the mall, bluO has a distinct design and is equipped with private lounges, special equipment such as light weight balls to accommodate all age groups, a wide range of F&B options, a fun mix of adventure all packed under one roof. From pool tables to dart games, foosball to karaoke and play station, bluO gives bowling a whole new definition of entertainment.
On the launch, Vishal Sawhney, Chief Executive Officer, PVR bluO said, “Growth is paramount to any business and as we expand further, we are delighted to launch our first property in the city of Ludhiana. As we aim to excel in our domain by providing a holistic one stop entertainment destination, we take pride in redefining the concept of bowling in the country and bringing a diverse portfolio of features and fun concepts for our patrons. We look forward to an overwhelming response from the people and are very grateful to our mall developers, Bharti Realty Ltd., for giving us the perfect location to cater to a wide spectrum of audience.”
The launch witnessed the world’s greatest motorcycle club - the Harley Owners Group (HOG) - come together to celebrate the opening of the BluO at Pavilion. The HOG riders passionately roared through the city and kick started another milestone of adventure, fun and sport in Ludhiana.
With the launch of HangOut, a kid’s entertainment centre in a few weeks from now, Pavilion will become the ultimate family destination for entertainment in Ludhiana.