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Ludhiana, December 15, 2015 (Rajinder Ahuja): Brand USHA has emerged at 75th rank amongst the 100 most trusted brands in the media Most Trusted Brands 2015 annual survey published yesterday. From being ranked 116th last year, Usha has risen to the 75th most trusted brand in the country this year making it one of the biggest gainers. Brand USHA has also been ranked as the 4th most trusted consumer durable brand. 

This survey identifies brands that have the consumer’s trust. The attributes that were researched were quality, value for money, worthy of recommendation to friends and family and understanding consumer needs. Conducted by AC Nielsen, this survey remains among the largest researches of its kind in India, with a design sample of 7200 distributed across socio economic classifications, age, income and geography.

Commenting on the findings, Dinesh Chabbra, CEO, USHA International said, “We are very happy to gain a position among the top 100 Most Trusted Brands in India. The survey has highlighted the strong consumer trust for brand USHA and has shown that our efforts in the last year have been in the right direction.”

Usha has changed its strategy by introducing better designed, aesthetic products that provide a healthier lifestyle to consumers while saving time and energy. We have also created a stronger connect with the younger generation by evolving our communication for the brand. Usha has strengthened its brand presence and visibility on air, on digital and experiential BTL activities catering to the new age consumer.

lso, Usha has been supportive of numerous sporting initiatives and strongly believes in the brand ethos ‘play’. Associating with sporting events like cricket, golf and frisbee have helped Usha increase its connect with the youth and portray itself as a youthful brand.

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