Mumbai, August 29, 2016 (News Team): ICICI Lombard today launched its new brand campaign. The multi-media campaign will run across TV, Radio, Digital, Outdoor and Social media for 4 weeks on a PAN India basis. The new campaign highlights ICICI Lombard’s core brand proposition of ‘Nibhaye Vaade’. In a thoughtful move that is in sync with the Company’s customer-centric approach, the new commercial focuses on placing customers first, enabling them to fulfill their promises made to their loved ones, even as the brand works towards fulfilling its commitment.
The new commercial has an interesting story line of a protagonist going for an early morning run despite extreme weather conditions. During the run, he gets several thoughts to give up on the run even as he feels the impact of the excessively cold weather. However, he continues to run, since he has promised his daughter that he will get fit.
The TV commercial is complemented by radio spots and multiple outdoor and digital creative. In order to ensure engagement with consumers, the Company is taking several initiatives on Radio and Digital media using the hashtag #DoTheDifficult. It wants to encourage consumers to share their experiences of having overcome obstacles to fulfill their promises towards their loved ones through the hashtag.
Commenting on the campaign launch, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “At ICICI Lombard, we have always been committed to support our customers during their hour of need. Further, we have been transforming ourselves to play a more proactive role by helping our customers stay fit and healthy. This is in line with our belief that prevention is better than cure and our new brand campaign exemplifies this thought.”
Developed after a detailed research with consumers and planning with its creative Partner, Ogilvy India, the campaign seeks to connect with the changing trend of a Young and Inspiring India. Amid hectic lifestyles and multiple responsibilities to fulfill our professional and personal commitments, we end up compromising on our health and well-being. This is where the brand steps in with its health and wellness solutions, enabling its customers to avail a range of wellness benefits offered in its health insurance offerings. Customers can avail of Yoga and Gym reimbursements, Nutrition consultation, Sports and Fitness therapy as part of ICICI Lombard’s health insurance offerings.